Every season, sensational new ingredients appear. Words like "revolutionary" and "discovery of the century" come with them.
And they disappear just as quickly.
True breakthroughs do not happen often
I have been making cosmetics for over 15 years. In that time, I have watched many trends come and go. The pattern repeats. The flip side of this is that something was called an incredible ingredient — and then had no effect.
A genuine breakthrough in the chemistry or science of aging — something that overturns established understanding — does not happen frequently. It may happen once in a lifetime.
We chose fullerene not because it is trending. But because over 15 years of trying, nothing surpassed it.
What fullerene is
Fullerene is a carbon molecule (C60) shaped like a soccer ball. Its form is exceptionally stable, and it continues eliminating reactive oxygen species for extended periods. It exists throughout space — it is not a specially synthesized artificial substance.
I do not call aging care without antioxidant ingredients "aging care." It is simply moisturizer. Without addressing reactive oxygen species — the origin of aging — it cannot be called aging care.
We were the first to make fullerene at 10% in Japan
REGINA LOCUS LVXL was the first to create a product with Japan's highest concentration of fullerene at 10%. We knew about concentration dependence — higher concentration means higher effect — so we committed to the maximum concentration.
That will not change. We choose to go deeper into what we have believed for 15 years, rather than follow what is trending.
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